A member of the Franchisor's field support staff will visit each franchisee according to the following schedule:
Once to twice every month
Once every month
A member of Grano Coffee Management field support group should visit each franchisee on regular basis according to a preset schedule. It is estimated that Grano Coffee Management will need to hire one field supervisor for every maximum 20 units in the field. Grano Coffee Management should incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members should perform supervision of field support duties.
In addition to field support, members of Grano Coffee organization should provide the services listed below. Grano Coffee Management should assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees should be disclosed. Grano Coffee Management has the responsibility to assign a person/people to each task during the development of the franchise program.
Operational Support -- Grano Coffee Management should provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures. "Training Manual"
Site Selection -- Prior to approving a site for Grano Coffee outlet, Grano Coffee Management should provide franchisees with clear guidelines for a suitable location. Grano Coffee will require franchisees to follow these instructions to ensure that an appropriate site is located.
Marketing Support -- Grano Coffee Management should coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It should also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.
Purchasing -- Grano CoffeeGrano Coffee Management or its affiliate should negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
Accounting/Audit/Legal -- Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.
Internal Support -- The functional areas of training, purchasing, franchisee communications, and research and development are typically included in such a department.
Ongoing Research and Development -- Grano Coffee Management should continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
Overall Program Oversight -- Grano Coffee Management should provide the overall coordination and planning for the Grano Coffee franchise system.